Our intention is to enhance user satisfaction by improving the usability, accessibility,
and pleasure provided in the interaction between the user and products. We try to design
products that are useful, easy to use, and delightful to interact with. For us is very important
to generate positive emotions among people who interact with TAO.
Our goal is to produce a user interface which makes it easy (self-explanatory),
efficient, and enjoyable (user-friendly) to operate TAO system in the way which
produces the desired result. This generally means that the user needs to provide
minimal input to achieve the desired output, and also that the TAO system minimizes undesired outputs to the users.